Morten had the chance to chat with Emma Moore from Architonic and talk about our studio, BoConcept and designing for contract.
Comparing the partnership to a marriage, he says it is successful because they share the same philosophy, and always ‘work together’
‘A beautiful design is in danger of not getting out there if the value of marketing is not understood. It’s an attitude that has also driven BoConcept’s success. ‘To quote Don Draper – Keep it simple but significant.’
Read the full article here.